Spellin' It Out
Actual transcript of one side of a phonecall I just received:
"So, Chris, I heard you got a new job! Congratulations! Say, my son is looking for a job, and Sally said that you used some resume website. Do you have the name of that site?... murse.com?... dmerse?... d?... Immerse.com? Oh, e... m... ...as in umbrella, right... r... s... e... Ok, emurse.com."
Word of mouth advertising is great, but there's got to be an easier way...
Christopher Finke is a software engineer at Mahalo. He is available for birthday parties and bar mitzvahs. 
August 2nd, 2006 at 10:28 am
"Yeah, it's an anagram for resume. Same letters, just mix them up."
Usually approaching it that way makes it not only register, but stick. ;)
Thanks for spreading the word!